Analytics
Audience & Devices
Use location and device breakdowns to understand the audiences reaching your site.
Audience & Devices
The dashboard can break down collected traffic by audience and device attributes when those values are available from the tracking flow.
Useful breakdowns
- Country and location signals
- Device category
- Operating system
- Browser
- Screen size
Compare breakdowns over the same date range and page filter. These values describe aggregate traffic; they are not user profiles and should not be used to identify an individual.
Interpreting differences
A device or browser segment with a high error rate may need a compatibility check. A location with high traffic but low conversion can guide content or performance investigation. Treat small segments cautiously because a few visits can change their percentages substantially.