# Locations & Device Analytics (/docs/guides/locations-and-device) # Report Guide: Unlocking User Insights with Analytics [#report-guide-unlocking-user-insights-with-analytics] This powerful analytics platform automatically tracks user behavior on your website, giving you actionable insights to improve user experience and boost conversions. **All data is based on sample data from our demo site**. *** ## What Does This Platform Track? [#what-does-this-platform-track] Our analytics system monitors **5 key areas** of user behavior: 1. **Click Analytics** - Every user interaction with buttons, links, and elements 2. **Error Monitoring** - Technical issues affecting your users 3. **Page Performance** - Views, duration, and engagement metrics 4. **Scroll Tracking** - How users consume your content 5. **Custom Events** - Business-specific actions you want to measure * See the **Dashboard** -> **Logs & Issues** section for real data examples. *** ## 1. Click Analytics - Track User Interactions [#1-click-analytics---track-user-interactions] Click Analytics Dashboard ### What You'll See [#what-youll-see] * Total clicks on each page * Which elements get clicked the most * Click rate (clicks per view) * User engagement patterns * All page elements that get clicked, along with their click counts, path, views, and click rates ### How This Helps Your Business [#how-this-helps-your-business] **Before Analytics:** * "Are users clicking our buttons?" - Unknown * "Which pages are engaging?" - Guessing * "What elements do users interact with?" - No idea **After Analytics:** * See exactly which elements get clicked * Identify high-performing vs low-performing pages * Make data-driven design decisions * Optimize for better user engagement *** ## 2. Error Monitoring - Catch Problems Before Users Leave [#2-error-monitoring---catch-problems-before-users-leave] ### What You'll See [#what-youll-see-1] We automatically detect and report: * Technical errors on your pages * Which elements are failing * How many users are affected * When errors occurred ### Real Example from Our Platform [#real-example-from-our-platform] Error Monitoring Dashboard #### Example: Image Loading Error on Home Page [#example-image-loading-error-on-home-page] **What This Tells You:** * Critical issue: Logo image not loading * Error repeating multiple times * Needs immediate fix **Actionable Solution:** ```javascript // Problem: External CDN failing // Solution: Host locally Company Logo ``` *** **What This Tells You:** * Total errors and affected users * Which elements are broken * When errors occur (time-based patterns) * Some recent errors originate from your page, others from external resources (like images, scripts, etc.) *** ### How This Helps Your Business [#how-this-helps-your-business-1] **Without Error Monitoring:** * Users encounter errors silently * You don't know what's broken * Users leave frustrated * Revenue lost * Affects your site's performance and reputation * Missed opportunities to fix issues **With Error Monitoring:** * Instant alerts when errors occur * See exactly what's failing * Fix issues before they impact many users * Maintain professional user experience *** ## 3. Page Performance Analytics [#3-page-performance-analytics] ### What You'll See [#what-youll-see-2] Comprehensive metrics for every page: * Page views and unique visitors * Time spent on page * Engagement scores * Cross-page comparisons ### Real Example from Our Platform [#real-example-from-our-platform-1] Page Performance Dashboard ### What This Tells You [#what-this-tells-you] * Which pages are most popular * Where users spend the most time * Which pages have the most engagement * Which pages have the most errors * Click rate (clicks per view) for each page * Scroll depth (how far users scroll) for each page * Views and unique visitors for each page ### Before Analytics [#before-analytics] * "Which pages are performing well?" - No data * "Where do users spend time?" - Guessing * "Which pages have issues?" - Unknown ### After Analytics [#after-analytics] * See exactly which pages perform best * Identify high vs low engagement pages * Make data-driven content decisions *** ## 4. Scroll Depth Tracking - See How Users Read Your Content [#4-scroll-depth-tracking---see-how-users-read-your-content] ### What You'll See [#what-youll-see-3] Understand how users consume your content: * Average scroll depth (how far they scroll) * Finish rate (how many reach the bottom) * Pixel measurements * Engagement patterns ### Real Example from Our Platform [#real-example-from-our-platform-2] Scroll Depth Dashboard ### What This Tells You [#what-this-tells-you-1] * How far users scroll on average * What percentage of users reach the end of your content * Min and max duration of time spent on page * Which pages have the highest scroll depth * Affected users and total views for each page * Total duration of time spent on page for each page * Average duration per user for each page *** ### How This Helps Your Business [#how-this-helps-your-business-2] **Content Optimization:** * Know if users actually read your content * Identify where users stop scrolling * Place important CTAs where users actually reach * Optimize content length based on engagement *** ## 5. Referrer Analytics - Understand Where Your Traffic Comes From [#5-referrer-analytics---understand-where-your-traffic-comes-from] ### What You'll See [#what-youll-see-4] * Top referrers driving traffic to your site * Bounce rates and engagement metrics for each referrer * Which referrers lead to the most conversions * Total users and views from each referrer Referrer Analytics Dashboard ### What This Tells You [#what-this-tells-you-2] * Which channels are most effective at driving traffic * Which referrers have the highest engagement * Where to focus your marketing efforts * Which referrers lead to the most conversions * Which referrers have the highest bounce rates (indicating low-quality traffic) * Which referrers have the highest conversion rates (indicating high-quality traffic) *** ## 6. Outgoing Link Analytics - Track External Clicks [#6-outgoing-link-analytics---track-external-clicks] ### What You'll See [#what-youll-see-5] * Which external links users click on * Total clicks and click rates for each outgoing link * Which outgoing links lead to the most conversions * Which outgoing links have the highest bounce rates (indicating users leave immediately after clicking) ### Real Example from Our Platform [#real-example-from-our-platform-3] Outgoing Link Analytics Dashboard ### What This Tells You [#what-this-tells-you-3] * Which external resources users interact with * Total clicks and click rates for each outgoing link * Source section of the outgoing link (e.g. header, footer, content) * Recent activity timeline of the outgoing link (e.g. last clicked time) * Which outgoing links lead to the most conversions (indicating valuable partnerships or resources) *** ## 7. Custom Events - Track Your Business Goals [#7-custom-events---track-your-business-goals] ### What You'll See [#what-youll-see-6] Track specific actions that matter to your business: * Form submissions * Sign ups * Purchases * Feature usage * Any custom action you define ### Real Example from Our Platform [#real-example-from-our-platform-4] Custom Events Dashboard #### Custom Events Dashboard [#custom-events-dashboard] ``` Unique Events: 2 different event types Total Triggers: 3 times events fired Total Users: 2 users who performed actions Success Rate: 100% (all events succeeded) ``` *** #### Event 1: Form Submissions [#event-1-form-submissions] ``` Event Name: form_submitted Category: form_submission Total Triggers: 2 Success Rate: 100% Last Occurred: 24 Jan 2026, 11:00 AM ``` **What This Tracks:** * When users submit your contact/signup form * Success vs failure rate * Form conversion metrics **Business Metrics:** ``` Form Views: 14 Form Submissions: 2 Conversion Rate: 14.3% Industry Average: 20-40% Your Performance: 14.3% Gap to Close: +6-26% ``` **Actionable Insights:** * Form technically works (100% success) * Low conversion (only 14.3%) * Opportunity: Improve from 14% to 25%+ **How to Improve:** 1. Reduce number of form fields 2. Add trust signals (security badges) 3. Improve error messages 4. Add progress indicators 5. Make "Submit" button more prominent *** #### Event 2: Email Field Interaction [#event-2-email-field-interaction] ``` Event Name: email_input_clicked Category: interaction Object ID: email_input_field Total Triggers: 1 Success Rate: 100% Last Occurred: 24 Jan 2026, 11:02 AM ``` **What This Tracks:** * When users click on the email input field * Field-level interaction analytics * User journey through form **Timeline:** ``` 11:00 AM - Form submitted 11:02 AM - Email field clicked (2 min later) ``` **Possible Scenarios:** * User came back to verify email * Form didn't clear after submission * User re-entering information *** ## What Success Looks Like [#what-success-looks-like] ### Week 1: Before Analytics [#week-1-before-analytics] ``` - "Are users engaging with our site?" - No idea - "Which pages have problems?" - Unknown - "Is our form working?" - Guessing - "What should we improve?" - No data ``` ### Week 4: After Analytics [#week-4-after-analytics] ``` - "Click rate improved from 20% to 45%" - "Fixed 9 image errors - no more broken pages" - "Form conversion up from 14% to 28%" - "Data-driven decisions, measurable results" ``` *** ## Key Benefits Summary [#key-benefits-summary] ### 1. Know Your Users [#1-know-your-users] * See exactly how users interact with your site * Understand what they click, read, and engage with * Make informed design decisions ### 2. Catch Problems Early [#2-catch-problems-early] * Get instant alerts when errors occur * Fix issues before they impact many users * Maintain professional experience ### 3. Optimize Conversions [#3-optimize-conversions] * Track your conversion funnels * Identify and fix bottlenecks * Improve conversion rates with data ### 4. Save Time & Money [#4-save-time--money] * Stop guessing, start knowing * Focus efforts on what actually matters * Measure ROI of changes ### 5. Data-Driven Growth [#5-data-driven-growth] * Make decisions based on real data * Test and validate improvements * Continuously optimize performance *** ## Learn More [#learn-more] ### Documentation Sections [#documentation-sections] * [Getting Started Guide](/docs/guides/getting-started) * [Custom Events Guide](/docs/events/custom) * [Auto Track Element](/docs/events/auto_track) * [Troubleshooting FAQ](/docs/troubleshooting/faq)