# Audience & Devices (/docs/analytics/audience-devices)



# Audience & Devices [#audience--devices]

The dashboard can break down collected traffic by audience and device attributes when those values are available from the tracking flow.

<img src="https://res.cloudinary.com/dqh01bl7y/image/upload/q_auto/f_auto/v1773111516/refars_jqreas.png" alt="Ucoder Insight audience and referrer analytics" className="w-full h-auto mt-6 mb-8 border rounded-lg object-cover" />

## Useful breakdowns [#useful-breakdowns]

* Country and location signals
* Device category
* Operating system
* Browser
* Screen size

Compare breakdowns over the same date range and page filter. These values describe aggregate traffic; they are not user profiles and should not be used to identify an individual.

## Interpreting differences [#interpreting-differences]

A device or browser segment with a high error rate may need a compatibility check. A location with high traffic but low conversion can guide content or performance investigation. Treat small segments cautiously because a few visits can change their percentages substantially.